Sweden’s Gambling Authority (Spelinspektionen) says licensed operators brought in SEK 28.2 billion (about €2.45 billion) in gross gaming revenue (GGR) in 2025, a 1.3% rise year on year. The lift was led by commercial online gambling and betting, while state lotteries and value machines slipped. Fourth-quarter revenue rose 2.6% to SEK 7.8 billion (about €0.68 billion), and self-exclusions via Spelpaus climbed to roughly 134,500.
Overall performance
According to Spelinspektionen, Sweden’s licensed market reached SEK 28.2 billion (about €2.45 billion) in GGR in 2025. GGR is reported as stakes minus payouts. The 1.3% annual rise points to a largely stable, mature market, with incremental gains driven mainly by digital channels.
Segment trends
Spelinspektionen’s breakdown shows different paths across product categories:
- Commercial online gambling and betting: A little over SEK 18 billion (about €1.57 billion), up 3.3% year on year. This segment made up roughly two-thirds of total GGR, underscoring how central online channels remain.
- State lotteries and value machines (Vegas): Revenue decreased by 3.4%, reflecting ongoing pressure on legacy, retail-oriented products.
- Land-based commercial gambling: SEK 263 million (about €23 million), up 9.6% from 2024. This category, mainly covering restaurant-based casino games, still represents a small share of the market despite the rebound.
The numbers follow a familiar pattern across regulated European markets: online growth offsets declines in traditional formats, keeping overall expansion modest.
Q4 2025 snapshot
In the fourth quarter of 2025, licensed operators reported SEK 7.8 billion (about €0.68 billion) in GGR, a 2.6% increase versus the same quarter in 2024. The quarterly lift suggests steady demand into year-end and aligns with the full-year pattern of incremental, online-led growth.
Compliance indicator: Spelpaus usage
At the end of Q4 2025, approximately 134,500 individuals were self-excluded via Spelpaus.se, up just over 3% from the previous quarter. Spelpaus is Sweden’s nationwide self-exclusion register that licensed operators must integrate with. Rising enrollment indicates ongoing consumer engagement with safer-gambling tools and continued enforcement of channelized, on-license play.
Methodology and data status
Spelinspektionen compiles market data on a rolling basis. Reported GGR for taxable operators comes from finalized tax decisions by the Swedish Tax Agency (Skatteverket), while figures for gambling for public-benefit purposes are collected directly by the authority. Spelinspektionen notes that the 2025 data are preliminary. Euro values in this article are approximate, using an indicative rate of SEK 11.5 to €1 and rounded for clarity.
Why it matters for the market
The 2025 outcome reaffirms Sweden’s structural profile: a high share of revenue in regulated online channels, limited land-based exposure, and gradual decline in legacy lottery and machine formats. For operators and suppliers, the figures signal a stable but competitive environment where growth depends on digital product execution and compliance. For regulators, rising Spelpaus participation remains a key marker of policy reach within the licensed ecosystem.
Conclusion
Sweden’s licensed gambling market grew 1.3% in 2025 to SEK 28.2 billion (about €2.45 billion), led by a 3.3% rise in commercial online gambling and betting. State lotteries and value machines fell 3.4%, while land-based commercial play rose to SEK 263 million (about €23 million). Q4 revenue reached SEK 7.8 billion (about €0.68 billion). Self-exclusions climbed to around 134,500. All figures are preliminary, according to Spelinspektionen.